You're Just Another Customer (Car Buying Tips)
At the car dealership, your salesman will treat you like you are his best friend. He will joke around with you and develop some common ground. Later, as you negotiate on price, he will keep you waiting as he battles it out with his manager. It's you and him against the manager and you feel great knowing that you have somebody on your side. Don't be fooled!
Chances are remarkably high that your salesman earns commission, which is usually a certain percentage of the profit on the deal. In fact, your salesman wants you to buy your car at the highest possible price so that he can get a big paycheck. No matter how much you like your salesman, you are just another customer to him. If you don't mention a $3,000 manufacturer's rebate, then maybe... he and his manager will not factor it into the deal. By holding back a $3,000 rebate he will be adding approximately $600 to his commission. It happens all the time.
The car dealer exists for the sole purpose of making money. Assume that whatever the dealer says or does is to its advantage, at your expense. Everybody who works at the dealership was hired to make the dealership money, so do not trust that anybody at the dealership is on your side. When you get down to it, these people need to make money and they do that by selling cars at the highest possible price. If you follow their lead in the sales process, which is carefully designed to make money for them, then you will pay thousands too much. To them, you’re just another customer and another way to get a good paycheck. Always be willing to walk out on any dealership. There are plenty of others that may try harder to earn your business. Don’t forget that.
The last paragraph is taken from The Car Buying Bible (http://www.carbuyingbible.com. This 162-page e-book with an accompanying car loan calculator is full of great car buying advice that is guaranteed to save you thousands of dollars on your next car purchase.
Chances are remarkably high that your salesman earns commission, which is usually a certain percentage of the profit on the deal. In fact, your salesman wants you to buy your car at the highest possible price so that he can get a big paycheck. No matter how much you like your salesman, you are just another customer to him. If you don't mention a $3,000 manufacturer's rebate, then maybe... he and his manager will not factor it into the deal. By holding back a $3,000 rebate he will be adding approximately $600 to his commission. It happens all the time.
The car dealer exists for the sole purpose of making money. Assume that whatever the dealer says or does is to its advantage, at your expense. Everybody who works at the dealership was hired to make the dealership money, so do not trust that anybody at the dealership is on your side. When you get down to it, these people need to make money and they do that by selling cars at the highest possible price. If you follow their lead in the sales process, which is carefully designed to make money for them, then you will pay thousands too much. To them, you’re just another customer and another way to get a good paycheck. Always be willing to walk out on any dealership. There are plenty of others that may try harder to earn your business. Don’t forget that.
The last paragraph is taken from The Car Buying Bible (http://www.carbuyingbible.com. This 162-page e-book with an accompanying car loan calculator is full of great car buying advice that is guaranteed to save you thousands of dollars on your next car purchase.
posted by Brian at 10:26 PM
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